ONE of the world’s leading health and fitness apps, HealthifyMe, has announced bold expansion plans that will see it venture into the Southeast Asian region, beginning with a foray into Malaysia followed by Indonesia and Singapore.
First launched in 2012, HealthifyMe now has over eight million users worldwide offering highly localised calorie tracking with over 55,000 foods as well as water consumption, weight, steps and activity tracking complemented by automated and real-time insights.
The company launched its services in Malaysia in October and has already attracted over 15,000 subscribers with more than 25 local coaches, trainers and experts.
Tushar Vashisht, co-founder and CEO of HealthifyMe says they have always seen themselves as a global product company and have built their app in line with global standards of quality and excellence.
“Our numbers reflect this global ambition, with more than 10 per cent of our eight million user base, 10 per cent of our coaches and 20 per cent of our overall revenues already coming from international geographies.”
“We have chosen to begin our foray into Southeast Asia due to the high penetration of smart phones and to fill the need for quality health and fitness solutions in the region. We believe Malaysia is a representative microcosm of the entire region and a great place to start,” he adds.
HealthifyMe has already seen some promising traction in Southeast Asia with over 46,000 subscribers joining the platform in the last month and 1.3 million food and water logs being tracked.
The app possesses a library of over 900 Southeast Asian cuisines with accurate protein, fibre, carbohydrate and calorie mapping.
The company has also hired a team of local nutritionists and fitness coaches who will develop personalised diet and fitness plans for its Southeast Asian users.
Alexandra Prabaharan, HealthifyMe’s head of operations for Malaysia says with Malaysians becoming increasingly conscious about health and fitness, HealthifyMe’s entry is both exciting and timely.
AI POWERED FITNESS
HealthifyMe already has the world’s first artificial intelligence powered virtual nutritionist – Ria. “She” provides personalised diet and fitness advice to its global users and complements the services provided by its elite pool of human coaches.
The company has since unveiled an upgraded version of Ria - Ria 2.0. “She” can now not only listen and read, but also see and identify healthy and unhealthy foods from menu cards, phone screens and entire plates of food.
Ria 2.0 will power HealthifyMe’s smart diet plans which represent the world’s first completely automated and curated diet plans. This is the first instance of technology completely managing a human being’s health and fitness needs by designing personalised diet and fitness plans. Ria 2.0 will be made available to Malaysian users in the coming months.
HealthifyMe is available for download from the Apple and Google Play app stores. For further information visit www.healthifyme.com.