DUTCH Lady has launched its #DanaRM1JutaHarapan to help parents build a strong foundation for their child's future.
The nationwide campaign will provide parents support through the Skim Simpanan Pendidikan Nasional (SSPN-i) education fund.
A total of 40 children will benefit from the total fund which is valued at RM1,000,000.
With the launch of the campaign, the brand aims to support the education of 40 children, by giving them a strong start nutritionally as well as a firm foundation for them to grow and achieve their dreams," says Dutch Lady Milk Industries Berhad (DLMI) managing director, Tarang Gupta.
"During these challenging times, parents all over the country are struggling with a multitude of concerns. The good news is they don't have to compromise on their children's future just because they are going through uncertain times."
The campaign will run until May 30 and during the campaign period, every RM40 purchase of Dutch Lady formulated milk powder for children products will earn consumers an opportunity to nominate a child who may be one of the lucky 40 to be selected.
To participate and nominate a child, follow these 3 easy steps:
1. Buy any Dutch Lady products worth RM40 or more from the Dutch Lady
formulated milk powder for children or formulated dietary food range
(Dutch Lady 123, 456, 6+ or Dutch Lady MaxGro).
2. Nominate a child by visiting www.smartmoments.com.my to upload the receipt with a creative photo of the child at his/her favourite activity and briefly explain your aspirations for the child in 100 words or less.
3. Stay tuned for winner announcements every week for 8 weeks, with Grand Prizes of 40x Education Funds worth RM25,000 each from SSPN-i and consolation prizes of 160 smart devices.