KUALA LUMPUR: The 2023 Korea Travel Fest, scheduled to take place here from October 28-29, aims to immerse Malaysians in the South Korean K-Culture while fostering their interest in visiting the country.
This travel festival, which will be held at the KLCC Convention Centre in conjunction with Visit Korea Year 2023 and 2024, is being organised by the Korean Ministry of Culture, Sports, and Tourism in collaboration with the Korea Tourism Organisation and with support from the Embassy of the Republic of Korea in Malaysia.
The event goes beyond a conventional festival, according to Moon Sangho, the managing director of the Korea Tourism Organisation Malaysia Office, who also emphasised its importance in providing a whole K-experience to Malaysia.
"The passion and enthusiasm that Malaysians have shown for South Korean culture is a testament to the power of music and storytelling that is able to bridge cultures and create a sense of connection.
"Through this festival, we hope to deepen the cultural exchange between our two nations, allowing Malaysians to explore the rich tapestry of South Korean K-Culture through K-Beauty, K-Food, K-Content, and K-Travel, right in their backyard," he said in a statement to Bernama.
The Korea Travel Fest, which is expected to draw over 20,000 enthusiastic visitors, promises to be an extraordinary extravaganza, offering an immersive dive into South Korean entertainment, culture, and travel.
As entertainment holds a prominent place in South Korea's global contributions, one of the main highlights of the two-day programme is a captivating offering unlike any other.
The festival's first day is poised to deliver an enchanting and soul-stirring experience, featuring a heartwarming concert. Showcasing a lineup of talented South Korean artists, this event will take fans on a captivating journey through unforgettable Original Soundtrack (OST) hits from some of the most beloved K-dramas that have graced screens and touched hearts.
On the second day, the spotlight will be on South Korean singer, artist, and songwriter – Kim Jaejoong. Recognised for his remarkable vocals and stage presence, Kim Jaejoong will deliver a captivating exclusive concert and engage with fans in a special session where he will share personal stories and address their questions. --BERNAMA
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