AT least two top-10 Yahoo Inc shareholders are so unhappy with chief executive officer Marissa Mayer’s turnaround efforts that they are making a direct plea to AOL Inc CEO Tim Armstrong to explore a merger and run the combined company.
Their move follows an activist campaign by hedge fund Starboard Value LP, which is pushing Yahoo to consider a deal with AOL and unlock Yahoo’s valuable stakes in Asian Web companies.
Armstrong has been receptive to these Yahoo shareholders and acknowledged the potential benefits of a deal, the Yahoo investors said.
But he has downplayed the possibility of a transaction, according to the investors and two sources close to AOL. There are no talks between the two companies and Armstrong has indicated he would only consider a friendly deal, the investors said.
AOL and Yahoo declined to comment. The total holdings of the Yahoo shareholders who had made overtures to Armstrong could not be determined.
Two top-10 AOL investors said that they also met with Armstrong in recent weeks to discuss the possibility of a deal with Yahoo. These shareholders were left with the impression that a combined company could yield as much as US$1.5 billion (RM5 billion) in cost savings.
Starboard wants Yahoo to spin off its Web and email business, merging them into AOL, said one Yahoo investor who has spoken with the activist.
That would leave Yahoo’s holdings in Chinese e-commerce giant Alibaba Group Holding Ltd and Yahoo Japan Corp in a separate company, satisfying investors who want the company to monetise those assets.
Starboard was once active in AOL and lost a 2012 battle to unseat three board directors.
Yahoo’s market value is about US$47 billion, while its Alibaba stake alone is worth US$44 billion, meaning the current Yahoo share price reflects little value to the core business. Some of the investors see the email, website and other operations worth as much as US$7 billion.
Meanwhile, Yahoo is buying digital video advertising service BrightRoll for US$640 million in the Internet company’s latest attempt to boost its revenue after years filled mostly with financial futility.
The acquisition announced on Tuesday marks Yahoo’s first major purchase since reaping a US$9.4 billion windfall in September by selling part of its stake in Alibaba.
BrightRoll, based in San Francisco, helps to automatically place ads in videos displayed on personal computers and mobile devices. Agencies