KUALA LUMPUR: Malayan Banking Bhd (Maybank) expects the campaign on its new account — Premier 1 — to boost the number of accounts and deposits by at least 10 per cent within the next six months in Malaysia.
The Premier 1 Account Campaign rewards customers with additional interest of up to 1.5 per cent per year per annum (p.a.), which is paid over and above the prevailing Premier 1 account interest.
Group head of Maybank community financial services Datuk Lim Hong Tat said the new campaign is part of a regional initiative, in response to rising customer loyalty the bank is experiencing in the region.
For Malaysia, he said Premier 1 Account Campaign will pay customers additional interest of up to 1.50 per cent p.a. when customers have more than RM5,000 in monthly average deposit and do one or all of their day-to-day transactions with Maybank.
Customers can get an additional interest rate of 0.5 per cent per year p.a. if they just undertake three Maybank credit card retail transaction charges of any amount in a calendar month.
“If customers make a minimum of three bill payments via Maybank2u from their Premier 1 Account, a further interest rate of 0.5 per cent p.a. will be given.
“Customers who make the Premier 1 Plus account their salary account (minimum of RM5,000 per month) or make one deposit transaction of RM5,000 into this account will receive another 0.5 per cent p.a. in interest payment,” he said in a statement.
Lim said for the financial year 2013, the bank saw significantly higher customer association with Maybank in the high-net worth and affluent segment and the mass customer segment.
He said the affluent customer segment saw a 13.4 per cent year-on-year rise in their total financial assets maintained with Maybank, and the cross-sell ratio in this category improved to 6.48 from 6.24 a year earlier.