Embellishment and feminine looks make up the Poplook Premium for FV, the anticipated collaboration which will be launched tomorrow, writes Syida Lizta Amirul Ihsan
It’s a collaboration dream come true for girly, feminine ladies everywhere, and it’s hitting the online store tomorrow.
Poplook, the local online label famed for its loose pastel dresses and bridesmaids’ outfits have come together with online giant FashionValet for a premium collection of dresses, tops and pants.
A notch up in quality and workmanship from the usual Poplook style, this premium line, which belongs in a similar category as its Raya collection, features embroideries, plush fabrics and feminine cuts that the brand are known for.
Being a more refined collection designed for FV, it gives special attention to details and is created for FV’s affluent customer base, the Press release states. Tastefully embellished with beads and embroidery, the collection has traditional-inspired tops, maxi skirts, dresses and outerwear. Dark colours—navy, black and maroon—dominate the palette.
There are 10 designs to suit customers’ varying taste and best of all, the sizes range from XS to 4XL, one of the widest size range made by a local label. Prices range between RM139 and RM199. Log on to www.fashionvalet.com starting tomorrow for the collection.
Meanwhile, from Dec 15, FV will carry Poplook collections regularly. These collections are mainly modest clothing, made up of long-sleeved tops, dresses and outerwear.