JCorp launches IIBD brand as a catalyst for economic growth
By Rizalman Hammim
JOHOR BARU: Johor Corporation (JCorp) will set up a special entity to operate as the master developer, implementer and marketer of the Ibrahim International Business District (IIBD).
JCorp president and chief executive Datuk Kamaruzzaman Abu Kassim said the entity will be focused on shaping and implementing pro-business and investment policies and plans, and market IIBD as the choice location for investors seeking an attractive and emerging opportunity.
“Jcorp is currently in the midst of structuring and benchmarking financial and tax incentives with the state and federal governments to be offered by IIBD in a bid to become a catalyst for economic growth and entrepreneurial opportunities for its residents and investors,” said Kamaruzzaman.
He said this after the launch of the IIBD brand by the Sultan of Johor Sultan Ibrahim Sultan Iskandar at Persada Johor International Convention Centre here today.
With the brand, IIBD also introduced its Spirit of Enterprise brand promise and its HOME goals, which stands for Heritage, Opportunity, Mobility and Eco-sustainability.
IIBD is located in the central district of Johor Baru and covers an area of about 101 hectares. It is strategically positioned to be the next economic powerhouse within the Southern gateway.