SINGAPORE: The New Straits Times Press Bhd (NSTP) bagged the bronze award for Best Digital Advertising Campaign (including Branded Content) at the Asian Digital Media Awards 2017 today.
The award was for NSTP's Honda City BMCC launch campaign which took place in Kuala Lumpur in March.
The digital campaign involved all three titles under NSTP - New Straits Times, Berita Harian and Harian Metro, which featured 360° videos, live streaming on social media platforms, as well as digital advertisements.
NSTP advertising sales manager Wong Yoke Kiow accepted the award, which was presented by Google Asia Pacific Head of News & Publishing Partnerships, Kate Beddoe.
Also present was NSTP chief executive officer Datuk Abdul Jalil Hamid.
Jalil said NSTP is proud of the recognition, which proves that it can stand among the best in Asia.
"We hope this will lead to greater cooperation with Honda as well as other advertisers in the future towards creating even more award-winning campaigns which are recognised on the international stage," he said.
Meanwhile, Honda Malaysia Sdn Bhd advertising and promotions executive, Aira Azalea, said the campaign marked a new direction for Honda.
She said the combined use of traditional and digital media, coupled with interactive aspects, proved to be a hit.
"It also opened up new markets for the Honda City in Malaysia, and has in turn led to encouraging sales," she said.
In the category, the 'Mr Peanut x CE2017'campaign by Next Mobile Ltd in Hong Kong won the gold award, followed by Singapore Press Holdings' 'The Anatomy of Cancer' campaign.
The Asian Digital Media Awards 2017 was held in conjunction with the Digital Media Asia 2017 conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) which began on Tuesday and ends on Thursday.