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Understanding creativity and harnessing it at TOA

HE One Academy ensures that creativity is at the heart of all it does; be it from its courses, classes or educators, the college strives to ensure that the experience its students receive is steeped with creativity.

As a leading art and design college, its courses, such as Advertising and Graphic Design, Illustration and Digital Media Design, all cater to this industry.

However, creativity is not something that exists solely in arts or design. Everything requires creativity, whether it is business, science, medicine and more.

The word creativity derives from the word “create ”. This leads to people believing that creating something makes one creative, whereas taking an existing product, service, idea or concept and making it better is understood to be innovative.

Following this, creativity can be tangible and intangible depending on the item created. Others equate creativity with the mind, something equivalent to intelligence or common sense. Studies show that those who have a healthy balance of creativity are often more successful than those who don’t possess the trait.

Creativity is a trait, skill and personality type. It is also an item, product or service that is unlike any other. Some people are born creative whereas others are bred creative. However, more and more people are falling victim to the idea that creativity is not as important as intelligence, bravery and empathy.

In Malaysia, the less popular creative or Arts stream is seen as a dumping ground for those who did not make the cut into the Science stream. This could not be further from the truth.

At the Malaysian Top 10 Young Artists Awards 2018 recently, Deputy Women, Family and Community Development Minister Hannah Yeoh said when she was in her schooling years, many believed that only those in the Science stream would become successful.

This led to many students forcing themselves to study Science even though it was not their area of interest. Today, it is a different scenario as there is much support for the Arts stream as well.

The One Academy understands that creativity is vital in all aspects of life. The students at The One Academy are given many opportunities to experience creativity and nurture it to reach greater heights — not only in education and within the classroom but also through workshops, talks, sharing sessions, Masterclasses and more.

We provide a host of different courses, as well as 3+0 Bachelor’s Degree programmes in partnership with one of the top universities in the United Kingdom, the University of Hertfordshire.

The One Academy has also formed official affiliations with reputable design universities and colleges in the UK, Australia, the United States and New Zealand, providing wider selections for graduates to further their studies.

The One Academy is committed to providing the best Art programmes and continues to nurture its students passionately through its “Masters Train Masters” coaching philosophy, which has been practised for the past 27 years by providing diploma and degree courses.

namely Advertising and Graphic Design, Digital Animation, Digital Media Design, Film Visual Effects, Interior Architecture and Design, Illustration, Fine Arts and Paris Fashion Design and Pattern Making.

For more information, visit www.toa.edu.my or call +603-5637 5510 or e-mail your enquiries to enquiry@toa.edu.my.

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