POKOK SENA: The Domestic Trade and Consumer Affairs Ministry will boost its efforts to promote local products via e-commerce in a bid to enhance the Buy Malaysian Products Campaign.
Minister Datuk Seri Saifuddin Nasution Ismail said cooperation with e-commerce platforms, such as Shopee and Lazada, had become increasingly relevant as consumers moved towards purchasing more goods online.
“Shopee reported a 200 per cent increase in sales last month through the introduction of several local products, namely over 3,500 stock keeping units. The way of doing business has changed. E-commerce platforms are the trend,” he said here yesterday.
He said the ministry was collaborating with AirAsia, which flies over 100 million passengers annually with its 250 aircraft.
“We are implementing the Buy Malaysian Products Campaign through its e-commerce platform known as Ourshop, in addition to selling goods or food onboard its aircraft,” Saifuddin said.