KUALA LUMPUR: Media Prima Digital and REV Asia from now on will be known as REV Media Group.
In a statement today, REV Media Group said the move was part of its corporate rebranding initiative to further streamline business processes and functions.
The team will be based in Sri Pentas, Bandar Utama.
"The new vision and mission are to be the number one Malaysian digital media company; in terms of reach, retention, and revenue and to achieve goals in a customer-centric, collaborative, and transparent manner.
"With the new branding, REV Media Group hopes to offer better clarity and synergies as it continues to deliver the best solutions to its customers," the statement read.
The group said it represents over 30 top authority brands spanning across multiple languages and platforms such as SAYS, OHBULAN!, Viralcham, NST Online, My Metro, BH Online, Mashable SEA and IGN SEA.
"Our extensive network reaches out to more than 15 million people each month, about 75 per cent of total internet population in Malaysia."
REV Media Group chief executive officer Rafiq Razali said the move was an important milestone as it officially marked the unification of two premier digital media organisations.
"I believe that this new brand will drive us even further and help us solidify our position as the leading digital publisher in Malaysia."
The group's business operations director Sam Wee said: "We are really excited to be able to work closely with everyone in REV Media Group now as we share the same goals and vision and I am confident that this transformation will allow us to grow exponentially as a team."
Media Prima Digital previously acquired REV Asia Holdings in 2017 to focus on the expansion in digital content and digital media platforms, strengthening Media Prima's position as Malaysia's leading digital publisher.
More exciting news will be announced soon.
For more information regarding REV Media Group, log on to www.revmedia.my