Berjaya Food to offer more plant-based products

KUALA LUMPUR: Berjaya Food Bhd (BFood) will continue to offer more innovative vegan products moving forward, driven by the increasing trend of plant-based food consumption among Malaysians.

Chairman Datuk Seri Tunku Shazuddin Ariff said Malaysian consumers and businesses are upbeat about the country's economic prospects, with broad-based expansion seen across industries, sustainable domestic demand, and improving labour market conditions.

"We have launched vegan products such as burritos and tacos from our plant-based restaurant SALA, dairy and egg-free ice cream from Berjaya Kelava Sdn Bhd and soy-based products from Berjaya Jollibean (M) Sdn Bhd.

"Aside from that, several existing brands, such as Starbucks, have added healthier plant-based options to their menu," he said in the company's 2023 annual report.

Tunku Shazuddin added that the group's subsidiary company, Berjaya Starbucks Coffee Company Sdn Bhd (BStarbucks), which operates all Starbucks stores in the country, has achieved unprecedented levels of efficiency in its promotional efforts and brand consistency.

"This resulted in the company winning six awards this year, including the Putra Brand Awards, The Brand Laureate, CSR Malaysia Awards 2023, Asia Pacific Entrepreneurship Awards (APE), Retail Asia Awards 2023 (Singapore), and Sustainability and CSR Malaysia Awards 2023," he said.

Tunku Shazuddin said promotional efforts by BStarbucks, such as offering festive meal menus and partnering with local and global designers on exclusive collaborations, have attracted new customers and increased foot traffic in stores.

He said that BFood's commitment to brand consistency has been evident in its use of high-quality ingredients, consistent service standards, and its commitment to sustainability have built trust and loyalty among its customers.

"The company strives to reduce manufacturing costs while enhancing operational efficiencies in order to increase the effectiveness of the business operations," he added.

For the financial year ended June 30, the group's revenue rose to RM1.12 billion as compared to RM997.76 million the previous financial year. – Bernama

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