KUALA LUMPUR: Media Prima Audio (MPA) created history when Fly FM's Artificial Intelligence (AI) radio announcer etched its name in the Malaysian Book of Records (MBOR) as the nation's first-ever AI disc jockey.
Known as "Aina Sabrina", the Fly FM AI radio host, made her grand debut through hologram at a press conference earlier today at Balai Berita Bangsar.
DJ Aina Sabrina was created through a collaboration between Fly FM and Calpis, the Japanese culture milk drink brand. She was also recognised as the brand ambassador for Calpis.
The radio personality at Fly FM received two accolades simultaneously from MBOR, designating her as the first AI radio host and the first AI ambassador in Malaysia.
MBOR chief operating officer Christopher Wong handed a certificate recognising Aina Sabrina as Malaysia's first AI radio DJ to MPA chief executive officer Nazri Noran.
Wong handed another certificate to recognise her as the first AI brand ambassador to beverage manufacturer Etika Sdn Bhd vice president of marketing, Amy Gan at the same event.
Commenting on the recognition, Nazri described it as an achievement for the MPA team for their initiative in providing the latest and best technology for listeners.
"This is a first in Malaysian radio. We brought together a team to explore AI technology and see how far it can go. Our collaboration with Calpis has yielded remarkable results," he said.
Fly FM content director Sean Matjeraie said AI is redefining the radio industry.
"We believe our DJ Aina is the definition of a brand new phase for the Malaysian radio industry. As always at Media Prima Audio, we are redefining radio," he said.
DJ Aina is reported to have an extensive music database and ability to create and mix music in real-time to suit listeners' moods. Aina also provides music recommendations tailored to the preferences of listeners.
Etika's Gan said Calpis is excited to take innovation to the next level by getting DJ Aina to endorse the brand.
"We are collaborating with Aina, making us the first in the industry to embrace an AI ambassador as the face of our brand in launching our new product, the Calpis Chewy.
"Aina is a dynamic AI personality that embodies innovation and the spirit of fun. She is not just a virtual presence; she is a symbol of our commitment to redefining how we interact with our audience.
"She will be the voice and personality representing our brand, bringing a sense of excitement and curiosity to our product," she said.
DJ Aina Sabrina goes on air on Fly FM from 2pm to 4pm on weekdays.