HE'S known for spouting lines in different accents through his many hilarious videos on social media.
With more than 1.1 million followers on TikTok, content creator Arieff Effendy Yong or Arieff Yong is set to take on a new role with his golden voice.
The 29-year-old, who is from Kulai, Johor, begins his journey today as a radio announcer for English radio station Fly FM, which is owned by Media Prima Audio.
Listeners can catch Arieff on the morning show, 'The Jokers in the Morning', with partner-in-crime, Ryan Howlett, on weekdays, from 6am to 10am.
The former flight attendant, who lost his job during the Covid-19 pandemic, initially took to creating content online during the lockdown.
His witty and engaging sketches featured his skilful use of many accents, such as British, French, Chinese and Indian, that captivated viewers.
Quickly becoming a social media sensation, Arieff has since found success in many areas as an entrepreneur and the founder of a few restaurants.
Last year, he garnered a Popular Content Creator nomination at the 35th Anugerah Bintang Popular Berita Harian (ABPBH).
Arieff also received an award in the Baron Category for Personal Individual at The Knights Award Season 2 — Asia Edition, which recognised the outstanding personalities and companies from various industries for their remarkable achievements in their areas of expertise across the region.
Known for his infectious energy, the comedian is expected to bring a fresh perspective to the airwaves, promising listeners an exhilarating start to their day with Fly FM.
His on-air partner, Howlett, is popular for his ability to highlight unique aspects of Mat Salleh living in Malaysia, which provides an interesting cultural perspective.
The collaboration between the two promises to provide a delightful mix of humour, entertainment and engaging discussions every weekday.
"Arieff Yong is an entertaining, energetic and hilarious content creator who relates strongly to our core market.
"We are extremely excited to have him join the Fly FM Jokers, and we believe, together with Howlett, they will take Fly FM to new heights," said Fly FM content director Sean Matjeraie in a recent statement.
Following 'The Jokers in the Morning', the excitement on Fly FM continues with 'Fly 45' by Natalie, Elysha and Aiman from 10am to 4pm, 'The Ryan Show' from 4pm to 8pm hosted by Ryan Matjeraie and Gen F with Fifi hosting from 8pm to midnight.
Tune in to Fly FM radio by following these frequencies: Klang Valley 95.8FM, Kuantan 87.6FM, Ipoh 87.9FM, Penang 89.9FM, Melaka 94.0FM, Seremban 98.6FM, Alor Star 99.1FM, Johor Baru 102.5FM, Kota Baru 107.4FM, and Terengganu 107.5FM.