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PR1MA proposes collaboration with Masdar for sustainable homes, communities

KUALA LUMPUR: PR1MA Corporation Malaysia (PR1MA) has submitted a proposal to a leading Renewable Energy (RE) company, Abu Dhabi Future Energy Company (Masdar) expressing their interest in collaborating to enhance sustainability in PR1MA homes and communities.

The proposal was presented by PR1MA's Chief Executive Officer and Member of Corporation Datuk Seri Mohd Nazri Md Shariff to Masdar President Director, Indonesia Fatima Al Madhloum Al Suwaidi during a recent event in Dubai. Also present at the ceremony was Local Government Development Minister Nga Kor Ming and key representatives from PR1MA and Masdar.

In a statement here today (December 8), PR1MA said the proposal outlines the intention to explore a collaborative effort, integrating Masdar's state-of- the-art clean energy technologies into PR1MA communities and developments.

"PR1MA and Masdar could explore developing policies and frameworks that harmonise commercial viability with ecological responsibility for the benefit of Malaysians, particularly residents of PR1MA developments.

"The intended partnership seeks to develop PR1MA's capabilities to drive the Environmental, Social, and Governance (ESG) and clean energy initiatives in PR1MA developments and communities. In addition to environmental and social objectives, PR1MA and Masdar may explore the development of sustainable and economically-viable smart projects focusing on ESG principles," read the statement.

Nga on the other hand, believes that the proposed partnership between PR1MA and Masdar is a crucial step step toward realising sustainable homes for communities across Malaysia and he looks forward to the outcomes of this strategic collaboration between PR1MA and Masdar.

"This is in line with the Madani government's aspirations, as it encourages innovations in the field of sustainability in order to improve the people's health and wellness, mobility, economic development, public safety and the overall quality of life," as quoted in the statement.

Meanwhile Mohd Nazri, in the same statement said the partnership between PR1MA and Masdar has the potential to shape the future of sustainability, specifically to PR1MA developments.

"We are excited about the positive impact our collaboration will have on the well-being of PR1MA communities and residents, as well as how we can integrate these learnings into our future projects such as the Bandar Mini PR1MA in Teluk Intan," he added. — Bernama

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