SUNGAI BULOH: Media Prima Bhd (MPB) with the cooperation of convenience store chain myNEWS today launched a corporate social responsibility (CSR) campaign called "Geng Ori X Jom Ronda" with the tagline "Rara macam dulu-dulu."
The campaign aims to bring Hari Raya Aidilfitri cheer to the elderly residents of Pusat Jagaan Husna Arrashid (Wisma Veteran) in Sungai Buloh, Selangor.
MPB general manager Group Marketing Department Junisa Jaafar Sidek said it was important to remember senior citizens during the festive season, and to get them to share their life stories for the benefit of future generations.
"We want to bring the celebrations and happiness to the old folks.
"This is also to remind the public that Hari Raya is not just about having fun but remembering where we came from, especially our parents," she said.
Jaimie Lim, the chief administrative officer of myNEWS, said working with MPB allowed the convenience store chain the opportunity to widen its corporate social responsibility work.
"I think we can do more CSR activities during Ramadan and working with Media Prima gave us the step to it,
"We want to continue to help those who are needed," she said.
Previously, myNEWS collaborated with MPB by donating food, especially their specialty Maru Bakes.
Volunteers of the "Geng Ori X Jom Ronda" campaign raised the spirits of the elderly residents by painting the walls of the care home, washing the floor and decorating the premises with Hari Raya-themed items.
There was a also a "rewang", or communal cooking and sharing of meals.
Wisma Veteran supervisor Noelin Adam expressed her gratitude and was overwhelmed by the efforts of the volunteers.
"I am very thankful to the volunteers. This is the first time big companies helped us here.
"This event really helps lighten out burden," she said
Wisma Veteran was the seventh destination of "Geng Ori X Jom Ronda". The campaign will head to its final location in Ampang on Saturday.