IN today's economy, women are playing an increasingly pivotal role, challenging traditional norms and breaking barriers in industries once dominated by men.
Over time, we've witnessed a significant shift, with more women championing roles that were previously considered exclusive to men.
One notable trend is the growing presence of women in the p-hailing industry, defying stereotypes and reshaping the landscape of transportation services.
As more women join the ranks of delivery partners and restaurant owners, they are not only driving economic growth but also fostering greater inclusivity and diversity within the workforce.
As we approach International Women's Day on March 8, it is important to recognise the invaluable contributions of female delivery partners and restaurant owners in the food delivery industry.
Their resilience, dedication, and unwavering commitment play a pivotal role in shaping our platform and serving communities across the nation.
The gig economy has witnessed exponential growth in recent years, with p-hailing jobs becoming an essential source of income for millions nationwide.
Amidst the challenges posed by the Covid-19 pandemic, the gig economy emerged as a lifeline for individuals seeking financial stability and independence.
In Malaysia, the gig economy has become a significant driver of economic growth, with over 100,000 new individuals participating and earning income via gig economy platforms in Malaysia as of Q3 last year compared with 266,222 individuals in 2022.
This sector has provided income opportunities for a huge number of Malaysians, highlighting its substantial impact on employment and livelihoods.
We understand the importance of fostering an inclusive environment where everyone, regardless of gender, can thrive and succeed. Over the years, there has been a significant increase in women joining the gig economy as delivery partners.
These women play a crucial role in facilitating the delivery of essential goods and services, enriching the lives of Malaysians across the country.
Gig work has always been a great way for individuals to earn a supplementary income due to its flexible working hours, many female riders now view it as a viable springboard to other industries or entrepreneurship opportunities.
However, to fully harness the potential of the gig economy, it is essential to prioritise upskilling and professional development initiatives.
This reminds me of Rahayu, a 41-year-old mother of three, who transitioned from a school bus driver to becoming Bukit Jelutong's first female foodpanda rider during the pandemic.
Inspired by local riders, she found flexibility in the job, working for a couple of hours and having the flexibility to ensure she had time to balance between her work and family.
She is truly happy, especially knowing how customers value her delivery when she even got an RM100 tip from a customer, which is considered high for a foodpanda rider.
Rahayu is definitely not alone, there are many similar stories from wonderful women delivery partners out there.
Let's empower them through upskilling programmes in enhancing job delivery capabilities and employability.
Investing in their professional development will enhance their value and overall workforce and ensure the highest level of service to customers.
In short, female riders and vendors can thrive when provided with the tools and resources they need in a competitive market.
As we celebrate International Women's Day, let us reaffirm our commitment to empowering female riders and vendors in the gig economy.
* The writer is Interim CEO, foodpanda Malaysia