KUALA LUMPUR: The development of the Wyndham Ion Majestic Hotel by NCT Alliance Bhd in Genting Highlands is anticipated to stimulate growth in Malaysia's tourism industry and strengthen the country's economy.
NCT non-executive director Sae-Yap Atthakovit emphasised the significance of offering extra value to real estate purchasers as a strategy to successfully boost the real estate market.
With Genting Highlands' enduring attractiveness, the area stands to gain a great deal from this approach, he said.
"For investors or buyers seeking property ownership, this presents an opportunity for them to enjoy the potential upside, given the enduring appeal of the tourism market in Genting Highlands.
"It aligns with the consistent demand for property in the area, likely resulting in appreciating prices over time," he said.
Atthakovit expressed confidence that the initiative will create job openings and draw investments, potentially including those from foreign sources and buyers.
"With Hard Rock Cafe anchoring the Wyndham Ion Majestic Hotel, the commercial and retail sectors will experience enhanced vibrancy, contributing to the overall entertainment and investment ecosystem for buyers," he added.
Today, NCT Alliance announced that it will collaborate with Hard Rock International to boost tourism and enhance hospitality with the introduction of Asia Pacific's highest altitude Hard Rock Cafe.
The collaboration will see the restaurant situated on the top floor of NCT Alliance's Grand Ion Majestic development within the Wyndham Ion Majestic Hotel in Genting Highlands.
With a total gross development value (GDV) of RM1.6 billion, the Wyndham Ion Majestic Hotel's first phase is slated for a soft opening in the second quarter (2Q) of this year.
The developer announced that the new Hard Rock Cafe will boast about 5,000 square feet of space.