YEARS after false posts began circulating of Brigitte Macron being a transgender woman, the French first lady remains the target of fake claims with the transphobic disinformation spreading to the United States.
President Emmanuel Macron, 46, has in recent weeks lashed out at the false information spread about his wife, 70, who is taking legal action against those behind the allegations.
US conservative commentator Candace Owens attacked Brigitte in a now-deleted YouTube video posted on March 11, propagating a false claim that first exploded in France just weeks before the 2021 presidential election.
Brigitte is falsely accused of being born as a man called Jean-Michel Trogneux, her maiden surname, with that name going viral as a hashtag.
She is among a group of influential women,including former United States first lady Michelle Obama and ex-New Zealand premier Jacinda Ardern, who have fallen victim to a growing trend: disinformation about their gender or sexuality to mock or humiliate them.
While this gendered disinformation is visible in repeated attacks on prominent figures, it also affects women in general and sexual or gender minorities with differing levels of responsibility in public life.
US-based observer group, the National Democratic Institute (NDI), said the goal is to drive women "off the platforms and out of public life", which has serious consequences for democracy.
Originally shared in the US on sites like notorious disinformation hub 4chan, the claim snowballed when figures "with very large audiences gave it visibility", doctoral researcher Sophie Chauvet, specialising in audience metrics, said.
In her video, Owens cites a "thorough investigation" by so-called independent journalist Natacha Rey, published in the French newsletter Faits et Documents in 2021.
Founded in 1996 by far-right French figure Emmanuel Ratier and now headed by Xavier Poussard, Faits et Documents regularly promotes stories targeting Brigitte, said a journalist at the French weekly L'Obs, Emma-nuelle Anizon.
"But what is new is that Xavier Poussard started translating his articles at the end of 2023," Anizon said, adding that he claims to have sent an English version to those close to former US president Donald Trump.
Anizon, who spoke to Poussard and his associate Aurelien Poirson who advised on the translation, said it was no accident that the US far right had taken up the false claim ahead of the November US elections.
"It was their dream to export this rumour across the Atlantic," she said.
And it worked, spreading like wildfire after Owens posted her video with two associated hashtags shared tens of thousands of times on X, according to social network analysis tool Visibrain.
The rumour "was available as and when required", said Sebastian Dieguez, an expert in conspiracy theories at the University of Fribourg in Switzerland.
The "secretly trans" narrative is a long-standing feature of online, sexist violence, according to a 2021 Wilson Center report.
The bottom line, according to the NDI, is that silencing women has "serious consequences for human rights, diversity in public debates and the media, and ultimately, democracy".
The impact is also personal for those targeted and their families. Macron addressed the rumours on International Women's Day, saying, "the worst thing is false information".
"People eventually believe them and disturb you, even in your private life."
His relationship with his wife 24 years his senior, whom he met while she was a teacher and he was a teenager, is a source of media attention in France and abroad.
She and her brother Jean-Michel Trogneux have taken legal action against two women who posted a YouTube video in December 2021 alleging she had once been a man named Jean-Michel. A Paris criminal court is to try them on charges of defamation in March next year, a source close to the case said.
Her daughter from her first marriage, Tiphaine Auziere, said she hoped the trial could quash the "grotesque" rumours.
The writers are from Agence France-Presse