LETTERS: Prime Minister Datuk Seri Anwar Ibrahim, when tabling the 2024 Budget, announced the rescheduling of Visit Malaysia Year to 2026 (VMY 2026), setting a target of more than 26 million foreign tourists with an estimated expenditure of RM97.6 billion.
It indicates our expectations for the tourism sector as a driver of economic growth.
Revitalising the tourism industry to boost the post-Covid-19 economy is no easy task.
RM350 million is earmarked for promotion and tourism activities next year.
The focus areas are on organisation of VMY2026, assistance to more than 200 cultural enthusiasts to organise arts and cultural activities, and funding for the Islamic Tourism Centre to develop a Muslim-friendly tourism industry.
The preparation needs to be implemented not just at the national level but also at the state and local authority levels.
Tourism attraction entrepreneurs — such as accommodation providers, food and beverage vendors, transportation providers, mall owners, and related suppliers — must provide quality products and services.
Cleanliness, health, punctuality and comfort should be prioritised.
Online platforms offer information on attractions, accommodations, events and travel itineraries.
Moreover, by using data analytics, we can target promotional efforts more effectively, understanding traveller preferences and tailoring campaigns and promotions to specific demographics.
Also, the use of social media platforms, influencers and content generated by users can extend the impact of promotions and elevate Malaysia's visibility.
The improvement of public facilities and services must be accelerated.
Melaka is promoting Visit Melaka Year 2024 and is working on upgrades, including the installation of at least one five-star public restroom in key tourist areas.
These efforts can serve as examples for every state before VMY 2026 begins to ensure that basic facilities and tourist locations meet the expectations of visitors.
Frontline personnel need to boost their customer service skills, such as telephone service, counter service, information delivery and handling customer complaints.
AKMAL ADANAN
NOOR IBTISAM ABDUL KARIM
Senior lecturers, Universiti Teknologi Mara, Melaka
The views expressed in this article are the author's own and do not necessarily reflect those of the New Straits Times