KUALA LUMPUR: Volkswagen Passenger Cars Malaysia (VPCM) made industry history today, when all 12 units of the limited edition Beetle for sale on Lazada Malaysia sold out in just 20 minutes.
With a retail price of RM112,112 each, the first Beetle was snapped up just 26 seconds after midnight.
VPCM had collaborated with Lazada to offer Malaysians limited-edition Volkswagen Beetles on Lazada’s Online Revolution mega-sale from December 12 to December 14.
In a statement today, VPCM said two limited edition designs were available, the “Herbie 53” in Pure White and White Silver, and the “Hot Bug” in Tornado Red.
To lock down their unit, customers only had to purchase an exclusive Welcome Kit on Lazada at RM5,000 which also doubled as a pre-payment booking fee.
“We are delighted to have really pushed boundaries and made history with this collaboration – to be able to sell 12 cars within such a short period of time is amazing.
“This truly is a testament of how receptive Malaysians are when it comes to online purchasing,” VPCM managing director Erik Winter said.
The limited edition Beetles were also offered with five-year manufacturer warranty and five-year roadside assistance.