business

Sedania enters Thailand's baby products market

KUALA LUMPUR: Sedania Innovator Bhd, through its 51 per cent-owned Offspring Inc, has ventured into Thailand, adding to its international footprint as the company continues its expansion in key markets. 

Sedania said Offspring was a health tech company focusing on early child care solutions such as high quality organic baby products. 

Offspring previously expanded to four markets namely Spain, Finland, Cambodia and South Korea. 

Sedania said Offspring's products were now available in 11 export countries including the US, Singapore, Brunei, the Philippines and Russia.

Sedania founder and managing director Datuk Azrin Mohd Noor said expansion plan had always been the key focus for Sedania Offspring. 

"Getting into Thailand further solidifies the growth strategic plan for the company," he said in a statement today. 

Offspring will be made available on a dedicated web store designed specifically for Thailand in bilingual language, English and Thai. 

In addition, the product will also be available in top online shopping platforms such as Shopee and Lazada Thailand. 

"I am confident that Offspring will make yet another breakthrough by offering our top quality organic products equipped with our comprehensive distributor programme that will further assist our counterpart expand their market reach.

"We anticipate Thailand to be the leading export country for Asian market," Azrin said.

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