KUALA LUMPUR: US-based Avanade has announced plans to launch its first digital innovation studio in Malaysia.
Situated in Avanade's expanded office space in Tun Razak Exchange, the studio will be home to a multi-disciplinary team of designers, developers, engineers, and product managers, dedicated to helping clients reimagine experiences and create new products and services through a design-led, user-centric approach, the company said in a statement.
The new digital innovation studio combines Avanade's deep engineering and technology experience with the agility and creativity of a digital agency to deliver enterprise-scale projects for businesses in Malaysia's key industries such as energy, oil and gas, telecommunications, and financial services.
To help companies get started, the studio will create physical and digital spaces where companies can find inspiration, co-create new ideas, and test the latest technologies from proof-of-concept and prototype to market launch and scale.
For example, the studio partnered with a multinational retailer to rethink the future retail experience – one that uses artificial intelligence and the Internet of Things to create a personalised experience, from room ambience and curated shelves to preferred payment methods, for every customer.
Avanade managing director (Southeast Asia) Bhavya Kapoor described Malaysia as a strategic market with the investment underscoring its commitment to develop local talent and support its digital economy aspirations.
"The nation's MyDigital initiative will unleash new growth opportunities for agile and innovative organisations that are enough to seize them," said Bhavya.
"Our digital innovation studio will work side-by-side with our clients in Malaysia to continuously assess the dynamic economic landscape and co-create tailored solutions that support new business models and enhance experiences," he said.
Meanwhile, Avanade regional innovation and studio lead (Southeast Asia) Girish Khanna said having an in-depth understanding of end-user perspectives, collaborating across disciplines and co-creating with clients are key aspects of Avanade's human-centred approach.
"It allows our digital innovation studio to rapidly develop bespoke solutions that transform our clients' operations and business models by putting people at the centre of everything they do," added Girish.
Avanade's digital innovation studio in Malaysia joins the growing network of 19 studios located in major metropolitan hubs in Singapore, Australia, Japan, Brazil, United States, Canada, United Kingdom, France, Netherlands, Germany, Italy, and Poland.
Avanade is a leading provider of innovative digital, cloud, and advisory services, industry solutions, and design-led experiences across the Microsoft ecosystem.
Avanade is majority-owned by Accenture, Avanade was founded in 2000 by Accenture LLP and Microsoft Corporation.