KUALA LUMPUR: Elba, a well-known brand under hone and electrical appliances provider Fiamma Sdn Bhd, has launched a new line of products that is "set to revolutionise the kitchen and home appliance market".
The core focus of the new line up is on "Cooking & Cooling," highlighting Elba's expertise in both these areas.
Elba managing director Tok S.M said the company is moving up its game, bringing the widest affordable contemporary range home appliances to end users.
"We are focusing on cooking and cooling because this is our core product with an affordable premium price," he said at an interview in conjuction with the launch recently.
"The launch is to highlight the exceptional qualities and unique selling propositions (USPs) that these products have to offer to customers," he added.
The refrigerator and built-in hood and hob were among the key highlights of the event.
Elba unveiled the centrepiece of its kitchen collection in the Mastro Collection.
Mastro is a combination of cutting-edge features and clever design that go beyond a simple set of tools to simplify cooking. Under this series, there are four subcategories.
First is "Hood & Hob" which streamlines convenience by eliminating the requirement to manually activate the hood with each cooking session, all while incorporating plasma filter technology for purified air, a BLDC motor for efficient extraction, and an integrated design for a seamlessly aesthetic kitchen.
Secondly, the built-in oven with built-in recipe and TFT panel offers guided cooking with step-by-step instructions and timers, ensuring precise meal preparation.
Its versatile functions including steam, grill, bake and air fry, empowers one to create a diverse range of dishes.
Thirdly, the professional range cooker with sabaf burner enhances efficiency and versatility, allowing for various cooking functions such as baking, roasting, air frying and grilling.
Elba also introduced "Warming Drawer" which is designed to give users the perfect serving temperature.
It offers convenience and flexibility in preserving the warmth and flavour of dishes with its metallic graphite matte finishing.
This not only ensures the ideal serving temperature but also adds a stylish and elegant touch to your kitchen.
Elba's commitment to quality is reaffirmed by a 12-year product warranty.