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Proton market share inches forward, thanks to X70 sales

KUALA LUMPUR: Proton registered improved results in the first quarter of 2019, on the back of strong sales of the Proton X70.

The national car maker pushed its market share to 11 per cent for March, a slight improvement of 2.6 per cent compared to the 8.4 per cent which it commanded in the previous year. This was achieved after the car maker sold 6,145 units for the month.

Out of the total, 2,979 of the units were X70 SUVs. With 25,000 bookings of the model so far, it the most popular SUV and the most popular Proton model for the year to date.

Proton still has an uphill task ahead to face however, if it wants to regain the type of market share it once held.

In a press release, the company also highlighted that for the first three months, its cumulative growth rate was 43.5 per cent.

Chief executive officer Dr Li Chunrong attributed the results to the growth in the number of 3S/4S outlets, better product quality, and an emphasis on customer service as well as improvements in other areas.

“With delivery numbers of the Proton X70 increasing, we are hopeful of being able to reduce waiting times for our customers. At the same time, we are working diligently to ensure each unit we deliver is perfect as our aim is for our new SUV to be the highest rated vehicle for the Initial Quality Study (IQS) rankings for Malaysia in 2019,” added Dr Li.

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