KUALA LUMPUR: Proton Holdings Bhd has unveiled the Proton Operational Excellence (POE) initiative to enhance customer satisfaction, kicking off with 13 pilot service centres.
Proton hopes to increase consumer confidence in the quality of Proton cars by strengthening the nation's service centres' performance.
The focus areas include adherence to high-quality service processes, technician competencies, future Dealer Management System (DMS) integration, and fostering trust in the brand.
The initiative was launched at one of Proton's authorised dealers, The Apple Auto Services & Tyres in Bangi.
Present at the event were Proton Edar Sdn Bhd chief executive officer Roslan Abdullah, the vice president for sales & after sales, Edmund Lim, and after sales director, Wan Hazran Wan Mustafa.
Starting with 13 pilot outlets, the POE initiative will progressively integrate into nationwide 3S and 4S facilities outlets.
"Proton has already undergone major transformations, with network rationalisation and parts warehouse expansion. "Our increased warehouse capacities have significantly reduced lead time delivery by at least 30 per cent, enabling us to store more parts, streamline order processing, handle overseas shipments, and maintain larger stocks of critical items for quicker customer repairs. "We've strategically opened 2 new warehouses in Peninsular Malaysia, along with a new warehouse in East Malaysia, Kuching and soon to be launched Kota Kinabalu, catering to parts demand and supply in that region," Roslan said.