SHAH ALAM: Canon has launched its most advanced dSLR camera to date, the EOS-1D X Mark III.
Designed to meet the needs and demands of professionals, especially those in the sports arena,
“We are very excited to introduce the EOS-1D X Mark III. This model is the first full-frame Canon camera to feature 4K video without cropping and it’s not just for seasoned professional but also advanced enthusiasts,” said Albert Mah, Head of Imaging Communication Products Division, Canon Marketing Malaysia.
Despite the popularity of mirrorless cameras today, Mah is bullish about the prospect of dSLR cameras like the EOS-1D X Mark III.
“We believe dSLR cameras still have many advantages compared to mirrorless and there will still be demand for such cameras especially among professionals,” he said at the launch.
FEATURES
Among the EOS-1D X Mark III’s features include a newly developed 20.1 megapixel 35mm full frame CMOS sensor; continuous shooting speeds of up to 16 fps (viewfinder shooting) and up to 20 fps (Live View) with AF/AE tracking; DIGIC X image processor with CFexpress media (dual slots), which allows a burst rate of approximately 1,000 shots (RAW + JPEG); new AF sensor combined with AI Servo AF IV delivers significant improvement in AF speed and tracking performance; and 4K UHD and 4K DCI movie recording at 60p/50p, and supports Canon Log 4:2:2 10-bit in-camera recording.
IMAGES
The EOS-1D X Mark III features a high-res AF sensor that adopts a square pixel design, which results in increase in pixel density for both vertical and horizontal directions. This pixel miniaturisation increases the pixel density by 28 times, resulting in a significant increase of AF points from 61 points (EOS-1D X Mark II) to 191 points (for optical viewfinder shooting) in the EOS-1D X Mark III. Processing speed of the new AF sensor is also faster by x40 times than the EOS-1D X Mark II, resulting in significant improvement in subject recognition and tracking performance.
With the increased number of pixels, minute variations in distance to the subject in focus can be accurately detected. This brings about a dramatic improvement in AF accuracy. All 191 AF points support exposure of up to f/8 over the entire AF area, with 65 cross-type AF points at f/8. This makes the EOS-1D X Mark III great for use with extenders, especially for wildlife or sports photographers.
SPEED
Burst shooting on the EOS-1D X Mark III has been increased to a maximum of 16 fps (approximately) to help photographers capture decisive moments. For Live View shooting, meanwhile, the EOS-1D X Mark III is capable of high-speed burst shooting at up to 20 fps (approximately) for both RAW and RAW + JPEG recording. Focus and exposure can also be maintained via AF/AE tracking. Additionally, the EOS-1D X Mark III also has the ability to focus extremely well in low light situations (as low as EV-6).
NEW DUAL CFEXPRESS MEDIA FORMAT AND 4K VIDEO
The EOS-1D X Mark III is equipped with dual CFexpress card slots. CFexpress a new recording media format for high-speed transfer data. The ultra-fast transfer speed of CFexpress media, coupled with the camera’s extended buffer memory, allows the EOS-1D X Mark III to achieve a continuous burst rate of 1,000 shots (RAW). With the previous EOS-1D X Mark II, a photographer can shoot at 14 fps for 12 seconds until the buffer is filled, but with the EOS-1D X Mark III, the duration can last for a minute at 16 fps.
Besides that, the EOS-1D X Mark III is also the first Canon full-frame camera to feature 4K video without cropping, with the camera supporting movie recording in both the 4K UHD (3840 x 2160, 16:9) standard.
EASY TRANSFER
The EOS-1D X Mark III is also equipped with built-in GPS receiver with logging function. This makes it easier and more efficient for news photographers or nature and landscape photographers to maintain a log of shooting locations and manage files. The EOS-1D X Mark III supports up to SuperSpeed Plus USB (USB 3.1 Gen 2) transfer speed.
Besides that, the camera comes with built-in Wi-Fi with FTP functions. This greatly enhances photographers’ workflow in the field as they can quickly transfer images conveniently without any additional add-on devices. In terms of durability, the EOS-1D X Mark III has a projected shutter life of 500,000 cycles. The main structural parts of the camera are made of magnesium alloy for lightweight and high rigidity. It is also water and dust resistant.
The EOS-1D X Mark III is priced at RM29,999 (body only).
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