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#TECH: Airasia super app enters innovative collaboration with 7-Eleven

KUALA LUMPUR: The travel and lifestyle platform, Airasia super app is collaborating with convenience store chain, 7-Eleven to introduce partnership that benefits passengers, delivery partners and drivers of Airasia ride, xpress, food as well as Airasia grocer.

Through the partnership, passengers of Airasia ride will now be able to select from more than 1,800 7-Eleven stores across Malaysia as their preferred pick-up point when they book their next ride and enjoy a RM1 discount off their coffee (except at 7Café) while waiting for the ride.

"By partnering with Airasia super app, we strive to provide further convenience as airasia ride passengers are now able to choose selected 7-Eleven stores across Malaysia as their preferred pick-up point. Through this collaboration, we aim to work towards making things convenient for both our customers and Airasia ride passengers as we live up to our motto of 'Always There For You'," said 7-Eleven Malaysia's general manager of marketing, Chin Hor Wai.

Airasia super app chief executive officer, Amanda Woo, also said that the company is proud to partner with 7-Eleven to offer great deals for customers, delivery partners and drivers.

"Serving the underserved underpins the Airasia brand, and we are always looking for innovative collaborations and partners to reward our dedicated drivers and delivery partners with more benefits."

In celebration of the partnership, drivers and riders of Airasia ride, Airasia xpress, Airasia food and Airasia grocer can get coffee from 7-Eleven at a special discounted price for three months.

"We hope that our drivers and delivery partners will take advantage of this initiative to enjoy refreshments at 7-Eleven and be at their physical peak at all times. Making sure they stay happy and stress-free has always been one of our top priorities as we treat them not as employees but as valued partners," said Woo.

On a different note, guests on AirAsia flights now have the option of booking their rides upon purchasing their flights, allowing drivers to secure more jobs in advance and can plan their trips more efficiently and productively. They will also have real-time information on passenger arrivals, enabling drivers to have better time management by reducing waiting time, resulting in the ability to make more trips, and earn more.

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