KUALA LUMPUR: Spotify has launched a site dedicated to all things K-Pop, bringing fans closer to the music they love and the artists who create it. K-Pop ON!
Curated to complement the streaming experience, K-Pop ON! Track is chock-full of content that will take fans deeper into the K-Pop universe as it is more than a music genre, but a cultural hub for fandoms, superstars, fashion moments, and more.
Track will provide anyone from the K-Pop curious to bonafide K-pop stans a home base for all of Spotify's K-Pop news, as well as exclusive artist interviews, happenings within the industry, up-and-coming trends and more.
From breaking down the wide world of Kpop terminology to step-by-step guides on creating a Spotify Blend playlist with BTS, from a series dedicated to who 'We Stan' (kicking off with NCT127) to sit-downs
with Spotify's K-pop music experts, the site celebrates the talent behind the tracks and the fans at the forefront of K-Pop.
The launch of K-Pop ON! Track comes as Spotify continues to see momentum of K-Pop streams around the globe.
The newly named K-Pop flagship playlist K-Pop ON! has racked up billions of streams for the genre since it first launched in 2014 and has more than 3.9 million followers as of May 2022, with the USA, Indonesia and the Philippines topping the ranks for countries that stream the playlist most.