For the first time, Swarovski collaborates with Bollywood actress Bhumi Pednekar to celebrate Diwali with a specially curated selection of accessories that are perfect for the festive season
The collection, as well as the campaign, #CelebrateTheSparkle is about self-discovery and loving oneself.
It has been a challenging year, but it has also been a year where many have discovered themselves and find their inner light, which, according to the brand, is what we need right know.
"One thing that we need to celebrate this Diwali, is this journey of self-discovery and inspiration," it says.
To mark the occasion, it has curated a selection of jewellery, watches and accessories that inspire women to express themselves and also perfect for gift giving and indulging loved ones.
IN LIGHT OF TOGETHERNESS
Swarovski Southeast Asia and India managing director Lars Schmidt says Diwali paves the way for togetherness and bonding.
"Bhumi presents a curation of dazzling jewellery and invites women to indulge themselves and for everyone to share sparkle with their loved ones, with sparkling gifts. We hope to add sparkle to peoples' lives in this gift-giving season, particularly in that year where we celebrate our 125th year,"
Selection for the campaign carries the message of togetherness. The Tennis Deluxe Mixed V necklace is characterised by timeless elegance. Numerous gleaming white stones adorn it, faceted in round and drop shapes as well as oval, square, and trillian shapes.
The bracelet has two lines of faceted white stones glitter resplendently, alternating square, drop, and round shapes, with refined oval and trillian shapes for a dazzling display of sparkle.
Finally, there's the pierced earrings, displaying a beautiful arrangement of expertly faceted white stones, glittering brilliantly in square, round, oval, and trillian shapes. An additional square stone links to a striking, dangling drop-shaped stone, resplendent in a subtle gray hue.
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