Korean heartthrob Park Seo Jun is now Skecher's regional brand ambassador for Malaysia, Singapore, Hong Kong, Macau, Thailand and Vietnam.
In this new role, the actor will front the 2021/2022 campaigns of six countries for Skechers.
He kicks things off with a video campaign titled 'Find Your New Comfort Zone with Skechers', where it shows the s star breaking out form the monotony.
He dons a sharp executive suit, interacting with a black and white anamorphic environment all while wearing the latest Skechers D'Lites 4.0.
Other campaign images sees him channel his inner athlete while posing with a pair of Skechers Global Jogger sneaker.
Skechers senior vice president of Greater China and Southeast Asia/regional head Hong Kong Cedrick Tan said with the shorter and fragmented attention span of consumers today, it's crucial to have on board, a well-liked personality to empower consumers to do more.
For the brand, Park Seo Jun ticks all the right boxes.
Park Seo Jun isn't the first South Korean star to become brand ambassadors for Skechers, he joins boyband EXO, now-disbanded girl group Sistar and rapper Zico.
Find unique shoe brands at reduced costs with Zalora Discount Code.