NUTOX is kicking off a K-pop-inspired thematic campaign to help Malaysians unlock hydrated, glowing skin with its Nutox Renewing Treatment range.
The Get-Set, Glow campaign kick starts with a bespoke K-pop-inspired music video of the same name, taking you on a journey to get instant, lasting glow whilst highlighting the two products in the range - Renewing Treatment Moisturising Essence and Renewing Treatment Ampoule. The music video is now available on Nutox's social media platforms.
"Over the course of the pandemic, we've noticed a shift in consumers' skincare priorities with new habits emerging where they're focusing on fuss-free skincare at home - having minimalist routines but instant results. The Korean influence has also driven a consumer desire for glass skin - hydrated, glowing skin - which the Nutox Renewing Treatment range offers," says Tohtonku, executive director, Jasper Lim.
This range has been formulated for a fuss-free, minimalist skincare routine, which targets on-the-go millennials and Gen Z among others.
Renewing Treatment Moisturising Essence and Ampoule contain ingredients such as actistem gold Nest (bird's nest collagen), caviar lime (AHA), betaine, and niacinamide, which have been proven to improve skin texture, and boost moisture and promote skin renewal. The range is also made with technology targeted to exfoliate gently, rescue deteriorated skin and brighten the complexion.
Renewing Treatment Moisturising Essence is also formulated with moisture-packed molecules that penetrate quickly and deeply to provide long-lasting hydration for up to 72 hours, whereas Renewing Treatment Ampoule elevates the absorption of active ingredients.
The Get-Set, Glow campaign is aimed at helping Malaysians learn more about achieving glowing skin and began with a Nutox pop-up at Mid Valley Kuala Lumpur which was open till May 15.
The pop-ups will also be happening at the following locations:
Queens Bay Mall, Penang (June 2-6 June) and IOI City Mall, Putrajaya (June 22-26 June).
Renewing Treatment Moisturising Essence and Renewing Treatment Ampoule are available on Shopee, Lazada, and in-store at Watsons, Guardian, and Aeon Wellness.
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