KUALA LUMPUR: Media Prima Berhad TV Networks (MPTN) through Xtra has introduced an e-commerce portal, Cantix, which sells various celebrities’ brand products and merchandise today.
MPTN Chief Executive Officer Johan Ishak said for a start, Cantix which operates via www.cantix.com.my now has brands from 17 artistes and popular personalities which is expected to increase to 40 brands by year end.
“In this digital era, the use of social media is growing and it is perhaps the best e-commerce platform.
“With that in mind, Xtra is proud to bring Cantix, an online platform for celebrities to promote and sell their products. As a start, the platform has already 17 brands from local celebrities and the number is expected to grow. We welcome other celebrities to join us," he told the Press at Balai Berita.
Among the brands available on Cantix are Owl by Nora Danish, Mika Series by Zoey Rahman, Nanamahazanbeauty by Nana Mahazan, and Neonate by Karl Shafek.
Cantix is also collaborating with some strategic partners to enable the website add more international celebrities, particularly around the Asean region.
For more information, go to TV3 Malaysia and TV9 Malaysia official Facebook, Instagram and Twitter page, as well as www.xtra.com.my.