KUALA LUMPUR: A recent study by mobile video sharing app TikTok on K-Pop trends has revealed that the growth in the last three years of K-Pop content on the platform tripled from 33.5 million in 2019 to over 97 million in September 2021.
The collaborative study with K-Pop fandom data service, Kpop Radar, also revealed that 92.8 per cent of the videos were not from Korea.
Indonesia was the country with the most K-Pop-centric content on TikTok at 16.4 per cent, followed by the Philippines (13.5 per cent) and the United States (8.7 per cent).
Malaysia garnered the 10th position with 2.8 per cent of K-Pop video creation with South Korea, Brazil, Russia, Mexico, Thailand and Vietnam making up the remainder of the Top 10 list.
TikTok released bits of insights and trends on the popular global genre in conjunction with its inaugural upcoming conference, 2021 Kpop Radar TikTok.
The K-Pop-centric conference is set to take place online on Wednesday (Nov 17).
In recent years, TikTok has become an influential platform on the global music industry brought on by a slew of hits songs reaching the ears of mainstream audiences after going viral on the app.
Users who recreate and share tracks and videos of choreography successfully draw the attention of K-Pop fans, which helps to boost the popularity of new songs or to introduce older hits to listeners.
Apparently, the platform has over 3.1 million videos taking inspiration from latest K-Pop music releases, which has accumulated 9.1 billion views.
BlackPink member Lisa saw her solo hit song Money experience a surge in popularity after TikTok creators began pairing the song with re-enactments of iconic scenes from Netflix's hit series, Squid Game.
Fans also used TikTok to reconnect with older hits, which eventually sparked their resurgence on the app, such as Twice's What Is Love and BigBang's Bang Bang Bang.
TikTok Korea head of global business development, Jay Bae, said: "TikTok has changed how people consume and experience K-Pop, with fans from Korea, Singapore and across the globe, now having the space and tools to re-create and re-imagine their favourite content."
"As K-Pop is so well-loved by the global TikTok community, we will continue to drive initiatives to support both the artistes and the fans.
"TikTok has certainly made its mark in the music industry, joining the ranks of LPs, radios, and television.
"We are grateful to be a part of this ongoing movement to support the genre and its community," Bae said.
Visit https://conference.kpop-radar.com/en/ for details on the upcoming 2021 Kpop Radar TikTok conference.