KUALA LUMPUR: Lisa of K-pop quartet BlackPink has established her very own artiste management company.
Soompi reported that the 26-year-old idol made the announcement today via an entry on her official Instagram account.
"Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together," she wrote.
The post was accompanied by a picture of the Thai rapper, singer and dancer.
A description of the new music label on its official website read: "At LLOUD, our passion as an artiste management company is to create experiences that transcend genres and connect generations."
"Our core lies in relentless innovation and a commitment to authenticity.
"We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music," it said.
All four members of BlackPink have renewed their contracts with YG Entertainment for group activities.
Lisa's group activities with the international girl group will be managed by YG Entertainment but LLOUD will be handling all of her solo activities.
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