The kind run

KIND Kones, the plant-based dessert brand, will be organising its very first maiden virtual run, The Kind Run, to encourage a healthier lifestyle.

The run is ongoing from now until Sept 30. Kind Kones co-founder, Ishpal Bajaj says The Kind Run was supposed to be a physical event held last year but due to the pandemic, they had to postpone the run to a later date.

"We considered our options of postponing the run again but the current situation motivated us to organise The Kind Run this year virtually so we could do our part and help raise funds for those affected by the pandemic. We advocate for small steps towards creating awareness and kindness for a bigger cause through The Kind Run."

Kind Kones will be donating a portion of the sales to The Hope Branch, an initiative to effectively raise funds for those affected by Covid-19 Pandemic and Colour Away Covid, a student-led organisation with a passion to serve those affected by Covid-19.

The Kind Run Kit is priced at RM125. The kit includes a dry-fit shirt, face mask, insulated bottle, tote bag and an ice cream pint of choice along with products and vouchers from sponsors. The kits can be purchased in-store or online.

The objective of The Kind Run is not only to help raise funds for The Hope Branch but also to help raise spirits during the pandemic in a safe and fun manner, says Kind Kones co-founder Serina Bajaj.

With every purchase of The Kind Run Kit, one Mangrove tree will be planted in Indonesia. Participants are encouraged to complete the 5km and share their runs via social media with the hashtag #TheKindRun and tagging @kindkones.

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