SHAH ALAM: Proton Holdings Bhd today unveiled an all-new B-segment car, Proton Persona, with prices starting between RM46,800 and RM59,800.
Proton chief executive officer Datuk Ahmad Fuaad Kenali said the all-new Persona has evolved significantly over its predecessor in term of features, advanced technology,
design and built, including a more refined ride and handling as well as reduced noise vibration and harshness.
"For its class, it is really a pleasure to drive the all-new Persona," Fuaad said at the launch here earlier.
"The car is targeted for the young and trendy segment in mind and would appeal to those who are looking for a car which is stylish with many attractive features to provide pleasurable drive but at the same time affordable and highly rated in terms of safety," he added.
The event was graced by International Trade and Industry Minister Datuk Seri Mustapa Mohamed.
The new Persona is the second generation of the Persona family, first introduced in 2007.
It is powered by a 1.6L VVT engine for better fuel economy and is the first Proton car to have an ECO Drive Assist indicator.
Available in three variants – standard, executive and premium – it comes in six colours namely cotton white, fire red, sterling silver, graphite grey, quartz black and carnelian brown.