RETAILERS today are facing competition from their e-commerce counterparts. They have to fight tooth and nail to maintain market share. This means taking steps to improve their store and customer experience.
Here are some tips that retailers can use to make shopping experiences better for customers.
SMART LED LIGHTING
Lighting is an important part of a store. It influences a shopper’s mood and their perception of the quality of the product. LED will dramatically improve the brightness of the products’ colours, making detailing and design more visible and, thus, more appealing to consumers.
AIR CONDITIONING
There is a definite need for air conditioning in shops to create an inviting space for shoppers, especially during summer. Shoppers will feel comfortable browsing and spending more time to purchase goods.
DISPLAY ITEMS IN STORE WITHIN REACH
Make it easy for people to touch and feel the products in the store.
PROVIDE STRONG CUSTOMER SERVICE
Stores should provide information for shoppers’ convenience, like price comparisons, peer ratings and in-store item locators. The more information you provide a customer, the greater the chance to close sales.
ENGAGE WITH CUSTOMERS
Make sure staff is available to assist customers when they need help. The interaction should help understand products better and improve the shopping experience.
LEARN FROM APPLE
Apple has set the bar for in-store shopping experience and product design. The company’s fundamental commitment to user-experience permeates into their retail experience. Such success should be used as an example of what’s expected by the generation today.