KUALA LUMPUR: Several local coffee franchises in Malaysia reported positive outcomes following a boycott on pro-Israel products, which has led to citizens opting for local coffee brands not linked to or supporting Israel.
The managers of coffee shops under these franchises noted that the trend had been observed over the past week, since the beginning of the campaign.
"We are experiencing a substantial increase in revenue of around 30 per cent compared with previous figures," one of the managers told the New Straits Times.
She highlighted the shift in customer demographics, noting a surge in Malay patrons who have chosen to buy from the coffee shop instead of well-known establishments.
Another branch manager of a local coffee shop also said the boycott had contributed to higher demand for their products and increased revenue.
"This increase became more noticeable when people began spreading information on social media about local alternatives to well-known brands funding Israeli weapons.
"The prices we offer are also more reasonable than those of
famous brands," he said, adding that the surge in demand had also prompted the hiring of more workers to meet the outlet's needs.
The New Straits Times previously reported that a wave of boycotts targeting products associated with Israel has dealt a significant blow to various food and beverage franchises.
This movement has led to a notable decline in customer turnout and revenue for numerous well-known establishments.