KUALA LUMPUR: Entrepreneur and influencer Khairul Aming created history when his second product - Dendeng Nyet Berapi - hit RM1.2 million in sales in mere minutes as it was launched on the TikTok Shop platform yesterday.
Khairul, or his real name, Khairul Amin Kamarulzaman, 32, announced the news on an Instagram post (IG), stating that as many as 80,000 packs of his dendeng meat were snapped up by buyers within only three minutes and 39 seconds.
Khairul, who was named the Creator Of The Year at the TikTok Awards Malaysia 2023, announced that Dendeng Nyet Berapi was officially launched at 9pm last night, exactly three years after its first product, Sambal Nyet Berapi, was launched.
"Our team is working hard to develop this product. I am very moved by your support," he said during a live broadcast last night in conjunction with the 2.2 sales campaign at TikTok Shop.
The dendeng meat sold in a pack at a price of RM14.90.
This achievement is said to be a new record in the history of TikTok Shop as an online shopping platform in Malaysia.
Khairul's live broadcast session also made new history when it garnered more than 3.3 million views.