KUALA LUMPUR: Hong Kong is ready to open its doors and welcome travellers worldwide once more with the launch of the global promotional campaign "Hello Hong Kong" recently in an effort to entice tourists to experience Hong Kong's diverse appeals.
According to Hong Kong Tourism Board (HKTB) in a statement, this includes offering 500,000 free air tickets as well as city-wide deals covering "Hong Kong Goodies" visitor consumption vouchers.
"We are extending a biggest welcome to the world through the 'Hello Hong Kong' campaign, inviting friends from everywhere as they return to one of the world's greatest tourism destinations.
"I am confident that Hong Kong's vibrant east-meets-west culture, together with our iconic and brand-new attractions and immersive experiences will attract travellers back for an epic, unforgettable journey," said HKTB Chairman, Dr Pang Yiu-kai
HKTB Executive Director, Dane Cheng has presented the Board's key strategies and initiatives in reviving tourism, including saying hello from Hong Kong to the world; welcoming global travellers with an unprecedented giveaway; and showcasing Hong Kong's new experiences and events.
The "Hello Hong Kong" promotional campaign was being rolled out worldwide to send the positive message that Hong Kong is back with signature and new exciting experiences awaiting visitors, including a series of vibrant promotional contents, which will be broadcast on 3,000 platforms worldwide.
Starting from March, the 500,000 free air tickets will be given away by the Airport Authority Hong Kong to different markets in phases, via three home-based carriers namely Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines.
An array of enticing welcoming offers from over 16,000 outlets across the city have been put together by the HKTB and the tourism and hospitality sectors among which, one million "Hong Kong Goodies" visitor consumption vouchers will be given out or a cash voucher to be redeemed.
The whole city cheers on to greet visitors with new and upgraded attractions introduced in the past few years and its all-time-iconic experiences which include M+ and Hong Kong Palace Museum at the West Kowloon Cultural District, the new sixth-generation Peak Tram, Water World Ocean Park, and the new night-time show "Momentous" at Hong Kong Disneyland.
In addition, Hong Kong will also host a year-round calendar of more than 250 events and festivals across 2023 such as the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, and Hong Kong Rugby Sevens. -- Bernama