EP Manufacturing names Lim Sim Yee as acting CEO

KUALA LUMPUR: EP Manufacturing Bhd (EPMB) has appointed automotive product specialist Lim Sim Yee as its new acting chief executive officer effective from today.

Lim, previously involved in developing Mercedes-Benz's market presence in China, will play a key role in strengthening EPMB across all of its business verticals. 

Her expertise in business development and product strategy will also be instrumental as EPMB pursues its electric vehicle (EV) and carbon credit ambitions.

EPMB executive chairman Hamidon Abdullah said the board strongly believed that Lim would be the best fit for the company. 

"EPMB is in a fast-growing stage and we need capable hands at the top to drive the company forward. 

"We hope to leverage on Lim's past experiences in China as we embrace new business opportunities and expand our existing operations," said Hamidon.

46-year-old Lim previously served for over a decade in Beijing Mercedes-Benz Sales Services Co Ltd (BMBS) under different roles. BMBS is a joint venture between Daimler AG and BAIC Motor.

Her last position in BMBS was as the director of product strategy. 

Under the role, she was responsible for evaluating China's premium automotive market development and defining Mercedes-Benz's product portfolio and offerings for China, among others.

Lim graduated with a Bachelor of Arts (Communication Studies) from the University of South Australia in 1999. 

She also holds a Master's Degree in Media Studies from the University of Trier, Germany.

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