KUALA LUMPUR: Online shopping traffic from Malaysia increased by 20x during the 11.11 shopping festival.
According to Alibaba Group's news hub, Alizila, Malaysia ranks fourth in terms of the top overseas countries purchasing from China by Gross Merchandise Value (GMV) as of 9 am yesterday, just behind the United States, Russia and France.
This is a testament to Malaysians' spending power on 11.11. Undoubtedly, 12.00AM – 1.00AM is the peak shopping hour as hundreds of thousands of bargain hunters rushed to shop online and check out their purchases.
ShopBack Malaysia's first hour user shopping data found that there was -
1. Significant increase in terms of shopping traffic (web and app) in the first hour. There was a traffic spike of 20x compared to the same hour (12 am – 1am) on an average day this month.
2. Adidas's shopping traffic soared by more than 100x in the first hour (versus first hour on an average day); Shopee and Tmall's increased by over 20x.
3. Shoppers visited general marketplaces such as Shopee and Taobao the most, followed by Fashion stores such as Zalora and Adidas, and Health & Beauty stores such as Watsons.
4. Among the 80+ Shopee Official Stores that are directly offering cashback on ShopBack, Enfagrow, P&G, Pediasure, Samsung, and Vinda are leading in terms of sales transacted by ShopBack users in the first hour.
5. Driven by the high number of Covid-19 cases in Malaysia, we also observed over 50x increase in Dettol's first hour sales compared to the same hour on an average day this month.