KUALA LUMPUR: K-Pop singer-songwriter and producer Hyolyn will be making an appearance on our shores on April 27 where fans from the region will get to meet and party with the popular idol.
This will be the first appearance for Hyolyn, who is also the face of the Puma #CaliTravelog Campaign in Southeast Asia, in Malaysia as a solo artiste.
The former member of K-Pop music outfit Sistar decided to go solo and has since found international success with hit singles like See Sea, Bae and Daily.
Hyolyn, who is also known for her dynamic dance moves, will meet fans at the Sentul Depot.
Aside from the live performance and interaction with the K-Pop idol, the party will showcase a bevy of food truck and stalls where fans can get food and drink.
Emulating the vibes of music festivals all around the world, the space will be transformed with warm lighting and boho-chic décor with props such as a caravan and beach chairs to resemble the setting of Hyolyn’s #CaliTravelog music video.
A free-to-play mini bungee completes the Insta-worthy environment for fun group photo and selfie opportunities. The event will be hosted by local online personality Jenn Chia.
Since the party with Hyolyn is by invitation only, fans can get tickets by participating in the Puma Cali Mirror Contest. Just try on a pair of Puma Cali sneakers at participating stores and snap a photo of yourself at the Cali Mirror.
Then upload it onto Instagram, follow and tag @Puma.Cali, as well as hashtags #CaliTravelog and #PUMASEA.
Two hundred winners will be selected across Indonesia, Malaysia and Singapore to win a ticket each to gain access to the Puma Cali Party on April 27.
The Puma Cali Mirror can be found at various stores around Malaysia, including in Pavilion, KLCC, The Gardens, One Utama, Sunway Pyramid, AEON Bandaraya Melaka, Gurney Paragon, Queensbay, Komtar JBCC, IOI City Mall, AEON Tebrau City, SkyAvenue, MidValley and Suria KK.
The contest is open from now till April 19.To top it off, the Puma #CaliTravelog campaign also includes the Cali Dream Trip Contest, where participants stand a chance to win a trip to California in the US.
A special itinerary featuring leisure options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre has been put together to emulate the style and adventure of a unique holiday experience for the Puma Cali girl.
Worth USD4000 (about RM16,370), fans can participate in the giveaway simply by getting the Cali Dream Trip Ticket with every purchase of the Puma Cali sneakers.
Visit pumacalitnc.com for more details and to view the terms and conditions. Follow Instagram @PUMA.Cali for the latest updates on the Puma #CaliTravelog campaign.