Groove

#Showbiz: Siti, the face of a university

AS there is no age limit to learning, Datuk Seri Siti Nurhaliza Tarudin hopes to be able to return to school someday to gain more knowledge especially in the business field.

"It may seem a little out of the ordinary for many to do so very much later in life, but it's not something unheard of.

"So why not?" says the songstress who admits that with her other commitments such as singing, managing her business as well as focusing on her family, it may seemed like giant hurdles in realising that one dream.

"May be the best option for me is to enrol in short courses related to business and entrepreneurship," she adds.

"Seeing that I also have my own business to manage, acquiring more knowledge to help further is certainly a good reason enough for me to set some time aside for education," she says.

Siti says while Covid-19 has brought along many adversities, they come with a silver lining.

She says many have turned entrepreneurs by dabbling in little enterprises to earn a living or find extra pocket money during the pandemic.

"In fact, many have good skills in sales, selling products online, as they combine their street-smart skills of communication and technology to their advantage.

"However, I must say that although many have become successful in their ventures using their tried and tested method, it would be an advantage for them to improve their business skills by going back to school."

"I always believe that one will never stop learning formally or otherwise. I don't mind hitting the books if the opportunity knocks on my door in the future."

"I'm very grateful to have experts in the business field to assist me in helping my company to improve and grow," she explains.

The 43-year-old artiste, dubbed Malaysia's No.1 singer was recently appointed as brand ambassador of Binary University (BU).

Her new role at the establishment focuses on reaching out to the youths from the rural area and from the B40 community to achieve their dreams and aspirations through pursuing higher education.

This appointment is part of the university's strategic initiatives in conjunction with its upcoming 40th anniversary in 2024.

The signing of the MoU between BU and Siti which took place last month, will be for a year, and is significant as it serves as a reminder that the Binary brand has helped transformed the lives of many Malaysian and its international students says the university's founder and executive chairman Tan Sri Datuk Prof Joseph Adaikalam.

He believes that this collaboration, with a Malaysian entertainment icon to lead the university's branding initiative, will help in strengthening its position in the private education sector in the country.

"Back in 1989, we had introduced the first ever diploma studies at private educational institutions in Malay language, which helped many Bumiputra students from the rural area who were then had less access to private education due to language barrier and financial constraint.

Siti is delighted to be part of BU project, which is targeted at helping students from less fortunate background.

"I strongly believe that education can change their fortunes.

"Only with education can one escape poverty, get good jobs and get an opportunity of earn a higher income.

"And if some of them turn into entrepreneurs, they too can in turn help others in their community by creating more jobs and thus contribute towards nation-building," she adds.

"Who knows, SimplySiti may have the chance to have BU students to carry out their industrial training there, and even stay on to work alongside with me upon their graduation," adds Siti.

Most Popular
Related Article
Says Stories