KUALA LUMPUR: BERJAYA Hotels and Resorts (BHR) collaborated with the Turtle Conservation Society of Malaysia on the Turtle Conservation Awareness Programme.
It is aimed at educating children on the importance of preserving a balanced ecosystem.
The programme consisted of an interactive awareness talk by the teenage actor, singer and host Fimie Don, who is also the ambassador of the programme, games and 3D paper turtle colouring exercise.
Some 100 underprivileged children from Rumah Nur Salam Chow Kit, Pertubuhan Kebajikan Baitul Kasih, Praise Emmanuel Children’s Home and Angles Children’s Home participated in the event held at Berjaya Times Square recently.
Fimie, together with teenage singer Didi Astila entertained the children with a music performance.
The children, who were aged 6 to 12 years old also received duit raya and gifts in conjunction with the Hari Raya.
Similar charity programmes were also held at other BHR’s properties in Malaysia, namely Berjaya Langkawi Resort, Berjaya Tioman Resort, Redang Island Resort, Goergetown City Hotel in Penang and Piccolo Hotel in Kuala Lumpur during Ramadan and Hari Raya.
BHR corporate marketing and communications group director Abel Nelson Nang said apart from educating the children on the eco-system, the programme was organised to assist the underprivileged children and community in general.
“It is about giving back to society. We believe that we should inculcate a sense of corporate social responsibility in the company first.
“We would like to focus on promoting this culture within BHR and engage our people to be part of its activities,” said Nang.