LUMI NEWS, Malaysia's leading news aggregation app, launched a personality quiz to let the public discover which local MP best resembles them.
Building on the virality of Lumi Parliament videos, the news app aims to dominate the coverage of Malaysia's political scene through the online personality quiz that spotlights political figures.
Inspired by the popular Myers-Briggs Type Indicator (MBTI) personality assessment, the Lumi News quiz highlights individuals' personalities by comparing them to 16 of the most popular Parliament members.
Named the Malaysian Parliament Type Indicator (MPTI) quiz, it is available for everyone to try out for free.
Lumi News' chief executive officer Judith Yeoh said: "As the year was coming to an end, we wanted to introduce a memorable way for Malaysians to have fun matching themselves with different personalities they are used to seeing in the Parliament.
"Over the past year, Lumi News has grown to become a household name through the virality of our Parliament videos on social media and I am proud that the team has developed a quiz like this for greater engagement between Malaysians and the political scene."
Lumi News' content specialist Samantha Yeoh said: "We believe that staying informed about politics can be both educational and enjoyable."
"This is reflected in the virality of our Lumi Parliament videos on social media. If anything, our personality quiz adds another fun twist to the political landscape, allowing users to connect with Malaysian MPs in a lighthearted and relatable way."
The personality quiz features 16 MPs that users may most likely resemble.
- Datuk Seri Ahmad Maslan (Pontian): The Creative
- Anthony Loke (Seremban): The Workaholic
- Datuk Seri Anwar Ibrahim (Tambun): The Big Boss
- Datuk Seri Bung Moktar Radin (Kinabatangan): The Loose Cannon
- Fadhlina Sidek (Nibong Tebal): The Motherly Advocate
- Tan Sri Abdul Hadi Awang (Marang): The Strategist
- Howard Lee (Ipoh Timor): The Maverick
- Tan Sri Johari Abdul (Dewan Speaker): The Guardian
- RSN Rayer (Jelutong): The Protector
- Mohd Sany Hamzan (Hulu Langat): The Instigator
- Shahidan Kassim (Arau): The Boomer Campaigner
- Syed Saddiq (Muar): The Lone Wolf
- Datuk Suhaimi Abdullah (Langkawi): The Conspiracy Theorist
- Teresa Kok (Seputeh): The Tough Cookie
- Wan Ahmad Fayhsal (Machang): The Mat Jargon
- Datuk Seri Zahid Hamidi (Bagan Datuk): The Lucky Survivor
Upon getting results, users will be greeted with graphics, cheeky titles and descriptions and a compatibility rating for good measure.
The result page also shows how common or uncommon their personality types are, how many times their MP made the news in 2023 and a reel of related Lumi Parliament videos.
Lumi News' growth marketing manager Fildzah Zulkifli said: "Our 'MPTI' campaign is a celebration of the most bizarre moments that defined our political scene this year.
"It includes salient characteristics, famous quotes, articles, videos as well as a personalised user experience with interactive features.
"The 'MPTI' quiz has everything you need to celebrate Lumi News' commitment to making serious content accessible, while gaining some takeaways from the first full year of the Madani administration."
To take the quiz, simply click here or access the feature through the Lumi News app.
NEW APP FEATURES
The latest version of the Lumi News app has new features that make it easier for users to read, discover and engage with content.
One of the new features is the Community tab, which lets users check out the latest comments and active chat rooms on trending topics, all in one feed.
Users can now like and comment on all articles and News Stacks. They can also see what people are discussing, with the option of replying to keep the conversation going.
Users can also share their unique referral links to invite friends and family to use the Lumi News app.
For a limited time only, Lumi News will be rewarding prizes and incentives to users who have the most referral links via the Lumi FTW Giveaway campaign.
NEWS FOR ALL
Lumi News makes news-reading possible for Malaysians of all ages through its user-friendly interface and unique features.
The locally developed app is currently the leading news aggregation app on Google Play Malaysia under the News & Magazines category.
It is also the first in Malaysia to introduce AI-generated news summaries, offering users bite-sized stories to save time while staying informed.
Lumi News currently hosts over 80 renowned local and international news sources on its platform, including the New Straits Times, SAYS, The Independent, KL Foodie and more.
Readers who prefer to discover stories in Bahasa Malaysia and Mandarin can also find Berita Harian, Utusan, Sinar Harian, Oriental Daily, ATV News and more on the app.
The app maintains over 25 topics such as Politics, Lifestyle, Food, Tech, Entertainment, Crypto, Sports and more, all of which are followed by over 200K users.
"Our winning formula is understanding our audience, delivering breaking news, and being mindful of what is resonating. Our team is very responsive and quick to adapt to trends and needs, resulting in frequent app improvements and thoughtful features for our users," said Judith.
Click here to participate in the 'MPTI' quiz.