KUALA LUMPUR: The New Straits Times Press launched its fourth and final series of the MyRumah Property Showcase for the year, today.
Aiming to make NSTP as a leader among media companies for property consultation, the final three day showcase is being held at The Curve, Mutiara Damansara.
Featuring 15 well known property developers and non-property exhibitors, as well as 23 property speakers and 14 forum panelist, the three day property showcase is open to public for free from 10am to 10pm, beginning today till Sunday.
Urban Wellbeing, Housing and Local Government Minister Tan Sri Noh Omar said more media outlets should take the example of NSTP and organise property showcase similar as MyRumah Property Showcase 2017.
“Through property showcases like this, the public will be well informed on all information related to properties.
“The seminar and public talks organised by the MyRumah Property Showcase features many experts and property gurus that will be able to guide the public well. Even the ministry might not have expertise such as this,” said Noh in his speech, before launching the fourth series of the MyRumah Property Showcase 2017.
NSTP chief executive officer, Datuk Abdul Jalil Hamid said the group aspired to be the preferred platform for both advertisers and property developers, to meet and market their products directly to their exact potential buyers and investors.
“The smart partnership undertaken between NSTP, property developers and their knowledgeable representatives acting as speakers, is mutually beneficial since it has been proven time and again that print advertising can boost marketing campaigns as well as raise awareness of the properties on offer,” he said in his speech.
He said NSTP’s broad range of products which could cut through every layer of society and income groups could assist property developers to use these platforms and receive profits from it.
He said the two special pullouts that NSTP has, New Straits Times’ Property and Berita Harian’s Hartanah has made significant improvements to the property sector, featuring extra editorial coverage, sought-after locations, investment, feng shui tips and latest news about the housing market.
This years’ MyRumah Property Showcase infuses three E’s as the backbone - Exhibition, Education and Entertainment.
For exhibition, visitors and potential buyers would be able to view various models and designs and also will be able to check affordable financing schemes offered by banks while as got education, which is the most notable element, it would feature insightful forums and interactive talks by renowned property development gurus.