KUALA LUMPUR: Media Prima Television Networks (MPTN) today announced a slew of new content and initiatives that will ensure its continued leading position in all genres, as well as non-stop engagement of the lucrative premium Malay and Chinese audiences.
It will also launch new services aimed at the local digital landscape.
Announced at the annual MPTN Screenings here yesterday, MPTN said its programmes and cross-platform content reflected the group’s strategy to grow its non-traditional revenue, while consolidating its market share in advertising revenue.
With the theme of “More Than Just TV”, this year’s MPTN screenings seeks to leverage on the divergence of media to offer interactive and immersive content and solutions.
MPTN chief executive officer Datuk Kamal Khalid said the fact that Media Prima’s channels and content were on all platforms, including those owned by other operators, meant that the broadcaster had unparalleled reach.
“There will be new TV programmes, content and contests this year for TV3 and TV9 — two of Malaysia’s top channels offering an array of the biggest hits programmes for viewers.
“Some of the recent top hits include Kau, Aku, Kita (10 million TV viewers and 1.8 million video views online), Anugerah Juara Lagu (6.1 million TV viewers, and 2.3 million online views), Da’i (9 million TV viewers and 830,000 online views) and Clever Girl (7 million TV viewers and 815,000 online views).
“MPTN will be looking to build on its achievements and to continue dominating the mass Malay market with new slots, such as Seram Komedi, and more substantial international collaborations.”
For the Chinese market, ntv7 and 8TV, which command 37.5 per cent of the audience share, will extend the prime time hours from the current 88 hours a week, said Kamal.
MPTN will make a leap into the digital world with the release of a game via Media Prima Labs.
This will complement the animated series Ejen Ali, which premiered this month on TV3.
Targeting 9- to 14-year olds, the game has been well received, with more than 100,000 downloads within four weeks of its release.
The mobile app of Jalan Jalan Cari Makan (JJCM), Malaysia’s most popular travel and foodie show, also achieved an overwhelming response.
It is the No.1 app for food and drinks category on iOS, and among the top 10 in Google Play Store.
At the same time, the nation’s top streaming portal, with more than 5.6 million registered users, tonton, is growing rapidly, with more than 22,000 new members weekly, and 222,000 unqiue visitors weekly.
“With 80 per cent local content, MPTN is set to take tonton to a whole new level, with subscription-based video on demand (SVOD),” said Kamal.
He said MPTN had also planned for 8TV’s urban content (TV content in heavily populated markets) to be totally online.
Kamal said MPTN’s recent home shopping joint venture with Korean-based CJ O Shopping Co Ltd would provide the group with an opportunity to participate in the Malaysian retail market and realise new revenue opportunities.